A native of Toronto, Canada, where she received her BFA in Interior Design from Ryerson University, Ms. Shaw found her way to New York City in 1994, to join a selected team of designers who were collaborating on the development of a new “ground up” store design prototype for Prescriptives, an Estee Lauder owned company. After completing her role with Estee Lauder as Associate Director of Store Design Worldwide she was ready to fulfill a long-standing fantasy to exercise her creativity in a more theatrical realm. In the following years she made inroads into the diverse creative world that only a city like New York can offer. Dedicating her focus and time to new creative challenges, she honed her skills in art direction - creating set designs for music videos and commercials, production design for short and feature films, event design for exclusive events like the US Open, and video installations for performance art. All of this was often fueled by the inspiration gained from globe trotting with video camera in one hand and sketch book in the other. After making a short film with cinematographer Jeffrey Lando, she was introduced to James, who immediately fell in love with her dark and brooding aesthetic style. The three spent months trolling the Frick Museum, selecting the renowned artist Vermeer as their inspiration for the look of Puzzlehead. Ms. Shaw is the founder and principal of Moment Design and Productions and is an associate professor at Parsons School of Design.